Ebook Navigating Japan's Business Culture: A Practical Guide to Succeeding in the Japanese Market

Ebook Navigating Japan's Business Culture: A Practical Guide to Succeeding in the Japanese Market

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Navigating Japan's Business Culture: A Practical Guide to Succeeding in the Japanese Market

Navigating Japan's Business Culture: A Practical Guide to Succeeding in the Japanese Market


Navigating Japan's Business Culture: A Practical Guide to Succeeding in the Japanese Market


Ebook Navigating Japan's Business Culture: A Practical Guide to Succeeding in the Japanese Market

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Navigating Japan's Business Culture: A Practical Guide to Succeeding in the Japanese Market

About the Author

Robert Azar is an intercultural management expert who has spent thirty-five years and counting in the milieu of Asian culture. He has logged over a million flight miles traveling to, from, and within Asia and lived in Japan for six years and Seoul, Korea for one year. He has worked for Japanese companies and, over the last twenty-five years, has very successfully developed and managed U.S. businesses in Asian markets within a variety industries. His deep understanding of the intricacies of Asian culture and his fluency in reading, writing, and speaking the Japanese language, have been key to the success his clients have enjoyed. Read more about Robert’s professional credentials and background at http://www.AsiaStrategicAdvisors.com.

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Product details

Paperback: 360 pages

Publisher: Write Way Publishing Company LLC; 1st edition edition (July 25, 2016)

Language: English

ISBN-10: 0997607629

ISBN-13: 978-0997607628

Product Dimensions:

6 x 0.8 x 9 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

28 customer reviews

Amazon Best Sellers Rank:

#424,079 in Books (See Top 100 in Books)

Robert Azar’s book certainly lives up to its promise to be an action-oriented practical guide for American businesses who want to do business successfully in Japan.He writes in a conversational fashion sharing very specific information to help businesses get off on the right foot with Japanese business partners. From choosing the right corporate partner to fostering long term business relationships, from thinking about product lines to the whole process of getting product in the hands of customers, Azar has wise advice every step of the way.There is more than just a language barrier to cross. There are distinct cultural differences that the wise businessperson will take into account when doing business in the East. Azar’s book will open your eyes to the impact of these cultural differences, and even more importantly, the book will help you know how to leverage these difference for the benefit of your company, your Japanese partner’s company, and the oh so important consumers. Two extremely interesting chapters deal with key differences in the approach to day-to-day communication that impact business and drive negotiations in a culture where “yes” can mean “no” and “no” can lead to “yes.”Azar also took the opportunity to give a little history of capitalism’s rise in Japan by sharing the philosophies of key Japanese business leaders which helps the reader make even more sense of the importance of understanding the East-West cultural differences. And then there are case studies chosen to illustrate the specific real lessons to be learned based on the practical wisdom shared throughout the book. Without a doubt this book is a must read for any American heading to Japan to conduct business…experienced or not, you are sure to learn new things.The book is as much about culture as it is about business and will be of interest to those interested in deepening their understanding of Japanese and American culture, including Japanese.

“In Navigating Japan’s Business Culture, Mr. Azar shows an unprecedented understanding of the Japanese business culture. As a Japanese reader, I was amazed to see so many Japanese ways of communication and management in Japanese business detailed so well. Azar’s book is informative, practical, and strategic. It will help you successfully navigate to achieve your business goals with your Japanese partners by promoting cultural understanding leading to effective strategies. I recommend this book to everyone who engages in Japanese business, even to Japanese businessmen.”

Robert Azar is a true expert on Japanese culture and business and his book is based on his 30+ years of personal experiences. "Navigating Japan's Business Culture" is an excellent tool for anyone interested in learning about cultural nuances that are crucial to recognize when doing business in another country. Although the book focuses on his time in Japan, the same key lessons he highlights can be applied anywhere in the world. The book not only addresses the challenges faced, but provides clear solutions and how to move forward from those problems. While some textbooks and learning tools can be dry and tedious, his book is easy to read and understand. Highly recommend!

This is a new kind of Japan book; I have found that most books on doing business in Japan cover social etiquette This book reveals how business is actually conducted. I found the author's explanation of how Japanese business practices are different and how to effectively deal with them to be very practical and informative. The insights in this book are unique and it's amazing to think they are based on the author's long firsthand experience there.

Robert Azar's book should be required reading for anyone seeking to do business in Japan. He uses real-life examples to illustrate significant cultural differences in language and business practices and explains why a long-term perspective based on mutual respect and trust is critical to success. Readers will also discover practical tips throughout the book. One of the most valuable revelations for American business leaders is the critical importance of having your own experienced translator in meetings. The translator's role is absolutely essential to not only convey the verbal messages and terms of business, but to correctly interpret and respond to the non-verbal communication taking place. Jim N.

Since it's from a veteran of more than 30 years in Japan there's a lot of good nuggets. Quick read and if you don't know much about Japanese business culture this is as good a book as any.

Essential reading for anyone considering entering the Japanese market. Well written amd containing practical advice on culture, etiquette, sales strategies, distributors etc. Its a whole different world diing business in Japan, this book is a great start on your journey.

Very thoughtful book to address key success factors to build a business relation with any Japanese company. Admire author's insights through his long career dealing with cultural difference in business environment between the one of US and Japan. It can be mandatory to read if you are considering to enter the Japanese market.

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